Lauren Bayer
design with marketing in mind

Kelly Hoppenjans EP Release

Album Artwork, Creative Direction, Illustration, Promo Product Design

In 2017, my friend and singer-songwriter Kelly Hoppenjans reached out for graphic design services for her upcoming EP release in Nashville. Working remotely from Seattle, I helped Kelly develop her brand, designed artwork for her album “Dreaming Is Easy,” and built a cohesive set of promotional products for her to use on tour. Including two t-shirts, one tote bag, two stickers, four buttons, and packaging for the button box, this merchandise captured Kelly’s bright personality and soulful melodies. Featured across iTunes, Spotify, BandCamp, and more, Kelly’s album received multiple accolades and the artwork spawned multiple new client requests. The logo designed for this project is still being used by Kelly today. Check out her website and make sure to listen to her latest single "Growing My Hair" - out now!

Services Provided: Brand Strategy, Creative Direction, Album Artwork, Illustration, Promo Product Design, Packaging Design

Year: 2017

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Album Artwork

Album Artwork

Final Design

Album Artwork

Album Artwork

Concept Sketch

Promo Products

Promo Products

Buttons, Stickers, T-Shirts, & Tote Bags

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