We wanted to capture the feeling of waking up on Christmas morning to find THAT toy that you had to have. I searched through the internet archives for images like this one.
On of the things I noticed quickly about these holiday scenes was the prevalence of very adorable pajamas. I used these as a visual reference (along with snowflakes) instead of a Christmas tree, so that we could keep the advertisements non-denominational but still with a holiday theme.
The final print advertisement, featured in Where Magazine, Seattle’s Child, and The Stranger.
Featured on SeattleTimes.com & others.
This 24” x 36” poster was hung along the walkway that leads to the museum entrance.
Concept Designs for 2018 Holiday Billboard
The final billboard design incorporated a much simpler message and a stronger contrast for readability. The design was featured in downtown Seattle at Boren/Olive, on the West Seattle bridge, and at Factoria Mall in Bellevue.
Picture of billboard located at Factoria Mall in Bellevue.