Lauren Bayer
design with marketing in mind

What Makes A Museum?

Creative Direction, Graphic Design, Installation

Living Computers’ curator Aaron Alcorn wanted to create a space that pushed back the veil of museums and how they work. In “What Makes a Museum,” we worked together on the creative direction of the exhibit and chose to incorporate elements from the first floor style to develop more cohesion between the exhibit floors. Aaron wrote all the content for the exhibit, while I designed all of the graphics - the largest of which included a 3D representation of how an object joins the museum collection. As a part of this exhibit, we also had to create a kiosk video, and I collaborated with the museum’s media archivist, Dorian Bowen, and the team at UW Video to build the final product. We had a vision of making the space more fun and engaging and came up with the idea of Pop-Up-Video-style fun facts - both in the video and in the exhibit. This modern element helped make some dense information come alive in the video (pop sounds were definitely included.) I managed the project of creating the real life “pop-ups,” and you can see them pictured along the exhibit shelves. 

Year: 2018

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Intro Graphic

Intro Graphic

At the entrance to the exhibit area

Main Graphic

Main Graphic

The hero image for this exhibit designed in collaboration with the museum curator, Aaron Alcorn.

Detail

Detail

Objects pop off of the exhibit graphic, showing the real items used in the museum process.

Detail

Detail

Exhibit category labels for shelves.

Museum Visitors in the Exhibit

Museum Visitors in the Exhibit

Pointing out the objects and reading the various categories they’re laid out in.

Collectors' Cabinet

Collectors' Cabinet

Graphics designed to encourage visitors to open the drawers and explore!