Lauren Bayer
design with marketing in mind

Totally 80s Rewind Campaign

Creative Direction, Graphic Design, Marketing, Type Treatment

With the success of shows like Stranger Things and movies like Ready Player One, Living Computers embarked on one of it’s biggest exhibits to date - Totally 80s Rewind. Including a multi-month exhibit experience and a one-night-only opening party, this campaign came with some challenges. We needed to start promoting before the exhibit had been created, and we had just over three months to do it. I worked with an illustrator to create a 80s-movie-style graphic and then completed the design with a custom type treatment so that the marketing materials could serve both the exhibit and the event. Used for posters, postcards, and digital ads, this design elevated Living Computers to a new level of professionalism and excitement. With this campaign, the museum saw its first-ever SOLD OUT event.

Services Provided: Marketing, Creative Direction, Type Treatment, Copywriting, Graphic Design (incl. Print Ads, Display & Social Ads, Posters, Postcards, Event Program, Digital Signage)

Year: 2018

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Poster

Poster

Single-Sided. Type Treatment Only. Illustration by another artist.

Postcard

Postcard

Double-Sided With Real Token Attached.

I used our custom graphics to create the ultimate retro-centric campaign. From engaging carousel ads and website banners to email invites and print media, I adapted our custom illustration into dozens of alternative designs for promotion. We planned to promote the experience at Emerald City Comicon in 2018, and I developed a unique marketing tactic to incentivize attendance to the museum and the exhibit. I created a double-sided postcard and attached a real arcade token with a message to “Insert Coin to Continue.” This provided visitors with a one-of-a-kind item that they can bring into the museum and use to play actual arcade games in our Totally 80s Rewind exhibit. The cards ended up being so popular that we blew through 1000 in just one day and passed out nearly 5000 over the whole weekend.

Carousel Ad

Carousel Ad

Instagram

Carousel Ad

Carousel Ad

Facebook

Display Ads

Display Ads

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Email Invites

Email Invites

Banners, Graphics, & Copywriting

Enamel Pin

Enamel Pin

Custom-Made for Totally 80s Rewind.

Lastly, this project also included the design of Living Computers’ first enamel pin: an arcade cabinet featuring Totally 80s Rewind. One of the most popular selling products in the museum store, this pin serves as a wonderful reminder of all the work that went into promoting this amazing event and exhibit experience.

Enamel Pin

Enamel Pin

Digital Mock-Up with Inspirations